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1 bank representative
Экономика: представитель банка -
2 bank representative
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3 bank representative
English-russian dctionary of contemporary Economics > bank representative
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4 bank representative
English-russian dctionary of diplomacy > bank representative
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5 representative
1. nпредставитель; уполномоченный
- authorized representative
- bank representative
- business representative
- buyer's representative
- buying representative
- commercial representative
- customer's representative
- defendant's representative
- employees' representative
- employer's representative
- exclusive representative
- export sales representative
- firm's representative
- foreign representative
- general representative
- government representative
- legal representative
- legitimate representative
- manufacturer's representative
- official representative
- permanent representative
- personal representative
- registered representative
- registered commodity representative
- respondent's representative
- responsible representative
- sales representative
- seller's representative
- sole representative
- supplier's representative
- trade representative
- union representative
- representatives of business circles
- representative of a firm
- representative of an insurance company
- representative abroad
- act as a representative
- appoint a representative
- authorize a representative
- nominate a representative2. adj1) характерный, типичный2) представительный, репрезентативныйEnglish-russian dctionary of contemporary Economics > representative
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6 representative
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7 representative money
uncovered money — непокрытые бумажные деньги; необеспеченный
spending money — карманные деньги; деньги на текущие расходы
hot money — «горячие» деньги; спекулятивный денежный капитал
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8 representative bank
Экономика: представительство (банковское отделение, представляющее интересы материнского банка в иностранном государстве и клиентуры, но не осуществляющее, как правило, самостоятельных операций), уполномоченный банк -
9 National Trade Data Bank
сокр. NTDB межд. эк., амер. Национальный банк данных [информации\] по торговле*, Национальный банк торговой информации* (электронная база данных, содержащая информацию по международной экономике и торговле; в базе содержатся данные по программам стимулирования экспорта, данные маркетинговых исследований, статистика по экспорту и импорту и т. д.; в базу поступает информация, предоставляемая рядом американских правительственных агентств, в том числе Министерством сельского хозяйства, Министерством торговли, Министерством труда, Комиссией по международной торговле, Управлением по делам малого бизнеса, Офисом торгового представителя США)See:Англо-русский экономический словарь > National Trade Data Bank
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10 to sit on the board as a representative of the bank
English-russian dctionary of contemporary Economics > to sit on the board as a representative of the bank
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11 official
əˈfɪʃəl
1. прил.
1) служебный;
связанный с исполнением служебных обязанностей;
должностной official duties ≈ служебные обязанности
2) а) официальный official statement ≈ официальное заявление Syn: authoritative б) строгий, формальный (о языке, стиле) an official language ≈ язык официальных документов, язык деловой прозы
3) 'казенный', формальный official circumlocution ≈ бюрократическая волокита Syn: formal
4) принятый в медицине и фармакопее
2. сущ. должностное лицо;
чиновник (крупный, влиятельный) ;
служащий (государственный, банковский и т. п.) appointed official ≈ назначаемое лицо;
должностное лицо, принятое по назначению customs official ≈ таможенный чиновник elected official ≈ выборное лицо federal official ≈ федеральный чиновник (в США) government official, state official ≈ государственный чиновник high official, high-ranking official, top-ranking official ≈ высокопоставленный чиновник, крупное должностное лицо law-enforcement official, police official ≈ полицейский чиновник local official ≈ местный чиновник postal official ≈ почтовый служащий public official ≈ должностное лицо responsible official ≈ ответственное лицо должностное лицо;
чиновник;
служащий (государсвтенный, банковский) - municipal *s муниципальные власти - government *s государственные служащие;
правительственные чиновники - high * высокое должностное лицо - railway *s железнодорожные чиновники - international * международное должностное лицо (в ООН и т. п.) (историческое) председатель или судья церковного суда (спортивное) судейская коллегия служебный, должностной - * duties служебные обязанности - * records служебные документы - * position служебное положение - * uniform служебная форма;
форменная одежда - * secrecy служебная тайна - to violate * secrecy выдавать служебную тайну - for * use only только для служебного пользования - to be on * business находиться при исполнении служебных обязанностей официальный - * representative официальный представитель - * statement официальное заявление - * condolences официальное выражение соболезнования - * language of a region государственный язык данной местности - in * capacity( дипломатическое) в официальном качестве - coming from an * source исходящий из официального источника - that report is not * это сообщение неофициальное формальный;
церемонный;
казенный - * manner формальный стиль - * reply формальный ответ - * сircumlocution бюрократическая волокита принятый в медицине и фармакопее, фармакопейный, официальный - * drugs официально принятые лекарства authenticating ~ лицо, удостоверяющее подлинность bank ~ банковский служащий bank ~ должностное лицо банка customs ~ представитель таможни customs ~ служащий таможни customs ~ таможенник customs ~ таможенный инспектор deputy ~ заместитель представителя EC ~ должностное лицо Европейского экономического сообщества elected ~ выбранное должностное лицо government ~ государственный служащий government ~ правительственное должностное лицо government ~ правительственный чиновник high-ranking ~ высокопоставленное официальное лицо high-ranking ~ высокопоставленный чиновник judicial ~ судебное должностное лицо local government ~ представитель местной власти local ~ представитель местной власти municipal ~ представитель муниципалитета official государственный ~ должностное лицо, служащий, чиновник ~ должностное лицо ~ должностное лицо;
(крупный) чиновник;
служащий (государственный, банковский и т. п.) ~ должностной ~ официальный, служебный, формальный;
должностное лицо;
служащий (государственный, банковский) ~ официальный ~ официальный;
official representative официальный представитель;
official statement официальное заявление ~ принятый в медицине и фармакопее ~ служащий ~ служебное лицо ~ служебный ~ служебный;
связанный с исполнением служебных обязанностей;
official duties служебные обязанности ~ формальный, "казенный";
official circumlocution бюрократическая волокита;
official red tape волокита;
бюрократизм;
канцелярщина ~ формальный ~ чиновник officinal: officinal = official ~ формальный, "казенный";
official circumlocution бюрократическая волокита;
official red tape волокита;
бюрократизм;
канцелярщина ~ служебный;
связанный с исполнением служебных обязанностей;
official duties служебные обязанности ~ формальный, "казенный";
official circumlocution бюрократическая волокита;
official red tape волокита;
бюрократизм;
канцелярщина ~ официальный;
official representative официальный представитель;
official statement официальное заявление ~ официальный;
official representative официальный представитель;
official statement официальное заявление statement: official ~ официальное заявление petty ~ мелкий чиновник postal ~ почтовый служащий reporting ~ отчитывающееся должностное лицо senior ~ высокопоставленное должностное лицо senior ~ должностное лицо высокого ранга senior ~ старшее должностное лицо tax ~ налоговый инспекторБольшой англо-русский и русско-английский словарь > official
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12 money
n1) деньги, платежное средство2) (pl moneys) монетная система валюты
- accounting money
- accumulated money
- active money
- adulterated money
- advance money
- allotment money
- application money
- bad money
- bank money
- bargain money
- barren money
- black money
- bogus money
- bookkeeping money
- borrowed money
- bottle return money
- call money
- caution money
- central bank money
- charter money
- cheap money
- check book money
- checking account money
- coined money
- commodity money
- conduct money
- conscience money
- convertible money
- counterfeit money
- credit money
- current money
- current account money
- danger money
- day-to-day money
- dead money
- dear money
- demand money
- deposit money
- depreciated money
- dirty money
- dispatch money
- drug money
- earnest money
- easy money
- effective money
- elastic money
- electronic money
- end money
- even money
- excess money
- extra money
- fall money
- false money
- fiat money
- fiduciary money
- floating money
- forfeit money
- forged money
- fractional money
- fresh money
- funk money
- gate money
- genuine money
- good faith money
- hand money
- hard money
- hat money
- hot money
- housekeeping money
- hush money
- idle money
- incentive money
- inconvertible paper money
- insurance money
- irredeemable paper money
- key money
- lawful money
- legal tender money
- loanable money
- local money
- long-term mons
- loose money
- lot money
- managed money
- medium-term mons
- metal money
- mortgage money
- near money
- neutral money
- new money
- nonphysical money
- odd money
- old money
- option money
- overnight money
- overtime money
- paper money
- paperless money
- passage money
- pension money
- period money
- pin money
- pocket money
- portfolio money
- prize money
- promotion money
- public money
- purchase money
- push money
- quasi money
- quick money
- rag money
- ready money
- real money
- redemption money
- redundancy money
- rent money
- representation and mission money
- representative money
- retention money
- returned earnest money
- salvage money
- seed money
- short money
- short-term money
- slush money
- smart money
- soft money
- spare money
- spending money
- stable money
- standard money
- substitute money
- tax money
- tight money
- till money
- time money
- token money
- trust money
- uncovered paper money
- universal money
- up-front money
- vault money
- world money
- money at call
- money at long
- money at medium term
- money at short
- money down
- money due
- money in cash
- money in circulation
- money in hand
- money of account
- money on account
- money on call
- money on checking account
- money on current account
- money on deposit
- money on loan
- money only
- money graduated from taxation
- money held in trust
- money lying idle
- mons received
- money tied up in nonproductive assets
- at the money
- short of money
- accommodate with money
- advance money
- advance money on securities
- allocate money
- appropriate money
- be pressed for money
- borrow money
- borrow money flat
- borrow money at interest
- borrow money on pledge
- borrow money on a policy
- call money
- call in money
- change money
- channel money offshore
- claim money
- coin money
- collect money
- convert into money
- debase on one's own monies
- deposit money
- deposit money at a bank
- deposit money with a bank
- draw money from an account
- draw money from a bank
- draw money out
- expend money
- extract excess money from circulation
- find money for smth
- forfeit the earnest money
- furnish money
- generate money through normal economic activity
- get money
- get one's money back
- grant money
- handle money
- have money at a bank
- have money in a bank
- have money with a bank
- hoard money
- invest money
- invest money at a bank
- invest money with a bank
- invest money at interest
- issue money
- keep money at a bank
- keep money in a bank
- keep money with a bank
- lend money
- lend money at interest
- lend money on interest
- lend money free of interest
- lend money on goods
- lend money on an insurance policy
- lend money on mortgage
- lend money on security
- lend money on stock
- lodge money
- lose money
- make money
- misappropriate money
- obtain money
- obtain money by a trick
- pay money into an account
- pay money into a bank
- pay back money
- pay out money
- place money in escrow
- place money on deposit
- pool money
- push up money
- put money into a bank
- put money into life insurance companies
- put money into a savings account
- put money on term deposit
- put money to reserve
- put aside money
- put out money
- raise money
- recall money from circulation
- receive money for smth
- receive money on a bill
- recover money
- redeem money from circulation
- redistribute money
- refund money
- relend money
- remit money
- repatriate offshore money
- repay money
- replace borrowed money
- reserve money
- return earnest money
- run into money
- save money
- send money
- set aside money
- shelter money abroad
- sink money
- spend money
- squander money
- take money on account
- take up money
- tie up money in land
- tie up liquid mons
- transfer money
- turn into money
- waste money
- withdraw money from an account
- withdraw money from a bank
- withdraw money from a business
- withdraw money from circulation -
13 official
[əˈfɪʃəl]authenticating official лицо, удостоверяющее подлинность bank official банковский служащий bank official должностное лицо банка customs official представитель таможни customs official служащий таможни customs official таможенник customs official таможенный инспектор deputy official заместитель представителя EC official должностное лицо Европейского экономического сообщества elected official выбранное должностное лицо government official государственный служащий government official правительственное должностное лицо government official правительственный чиновник high-ranking official высокопоставленное официальное лицо high-ranking official высокопоставленный чиновник judicial official судебное должностное лицо local government official представитель местной власти local official представитель местной власти municipal official представитель муниципалитета official государственный official должностное лицо, служащий, чиновник official должностное лицо official должностное лицо; (крупный) чиновник; служащий (государственный, банковский и т. п.) official должностной official официальный, служебный, формальный; должностное лицо; служащий (государственный, банковский) official официальный official официальный; official representative официальный представитель; official statement официальное заявление official принятый в медицине и фармакопее official служащий official служебное лицо official служебный official служебный; связанный с исполнением служебных обязанностей; official duties служебные обязанности official формальный, "казенный"; official circumlocution бюрократическая волокита; official red tape волокита; бюрократизм; канцелярщина official формальный official чиновник officinal: officinal = official official формальный, "казенный"; official circumlocution бюрократическая волокита; official red tape волокита; бюрократизм; канцелярщина official служебный; связанный с исполнением служебных обязанностей; official duties служебные обязанности official формальный, "казенный"; official circumlocution бюрократическая волокита; official red tape волокита; бюрократизм; канцелярщина official официальный; official representative официальный представитель; official statement официальное заявление official официальный; official representative официальный представитель; official statement официальное заявление statement: official official официальное заявление petty official мелкий чиновник postal official почтовый служащий reporting official отчитывающееся должностное лицо senior official высокопоставленное должностное лицо senior official должностное лицо высокого ранга senior official старшее должностное лицо tax official налоговый инспектор -
14 money
1) деньги, платёжное средство2) pl денежные суммы3) pl монетная система валюты4) ссуда -
15 money
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16 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
17 agent
1. n агент, представитель; посредник; доверенное лицо2. n агентство3. n амер. воен. связной; ординарец4. n амер. сотрудникfederal agents — сотрудники федеральных учреждений,
5. n организатор предвыборной кампании; доверенное лицо6. n действующая сила; фактор; средствоrain and frost are natural agents — дождь и мороз — естественные факторы
chemical agent — химическое вещество, реактив; реагент
agent of fusion — плавень, флюс
7. n эк. хозяйственная единица8. n амер. воен. отравляющее веществоagent blue — «агент синий», «эйджент блю»
deflocculation agent — дефлокулирующее вещество, дефлокулянт
9. n лингв. агенс, деятель10. n хим. реагентСинонимический ряд:1. means (noun) agency; cause; channel; instrument; instrumentality; instrumentation; intermediary; means; mechanism; medium; method; ministry; organ; vehicle2. representative (noun) ambassador; assignee; attorney; broker; delegate; deputy; emissary; factor; procurator; proxy; representative; surrogate3. spy (noun) spook; spy; undercover manАнтонимический ряд:counteraction; inventor; master; opponent; originator; principal -
18 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
19 regional
прил.общ. областной, районный, региональный; ограниченный пределами регионаSyn:See:regional advertising, regional agency, regional agreement, regional aid, regional authority, regional bank, regional body, regional brand, regional community, regional council, regional departmentalization, regional development, regional development bank, regional differences, regional division of labour, regional edition, regional fund, regional geopolitics, regional integration, regional manager, regional market, regional marketing, regional mutual fund, regional organization, regional patent, regional retailer, regional sales agent, regional sales force, regional sales manager, regional sales representative, regional salesman, regional selective assistance, regional shopping centre, regional specificity, regional stock exchange, regional trade, regional trade agreement, regional wholesaler, United Nations Regional Commissions, ASEAN Regional Forum, Regional Cooperation for Development -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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